Bailey - Knock em out

Monday 31 January 2011

DigiPak research







What is a digipak?

Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.

Dimensions of a digipak:

The most common size is the 4pp Digipak which measures 139.5mm x 6mm x 125.5 mm.


Material used in a digipak?


This CD and DVD packaging comes in double thickness card, hardback or textured cover options made from environmental friendly materials.
Digipaks usually made with 300 gsm card, it can be 'Glossy' or 'Varnished' A 'Pop Girl Band' would use glossy because it portrays their glamour and femininity.
The colours in the digipak also determine the target audience. If I were looking to buy a pop CD I'd look for colours that are bright a feminine such as pink.



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