Andrew Goodwins music video Theory:

Whilst researching questionnaires I found a very inspirational theory of music videos by Andrew Goodwin:

Andrew Goodwin has identified a number of key features which distinguish the music
video as a form:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating,
amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating,
amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but
also in terms of systems of looking. Some examples are screens within screens,
cameras, mirrors, etc.
- there are likely to be inter textual references, either to other music videos or to films and
TV texts, these provide further gratification and pleasure for the viewers/fan

To explain it further I've found a video on Google about Andrew Goodwins music theory below

Andrew Goodwin’s Theory

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