Analysis of Pop digipak

Katy Perry - Teenage dream

Within this digipak there are clear forms and conventions to pop. This digipak conforms to the conventions of the most common digipaks as shown in my previous research.





The front of the digipak

The front of digipaks are usually filled with the artist. This is to promote the star to sell the record and for the audience to feel connected with the song and the star. Katy Perry's digipak conforms to this common convention. Allot of the time the artists on the front of digipaks are presented provocatively and revealing to grab the audience's eye. In Katy Perry's front cover this conforms to this with the minimal to none clothing surrounded by a pink cloud. Her facial expression also grabs the audience, this is known as the male gaze and is targeting a wider audience. The use of primary colours such as pink and baby blue in this digipak give us the feel that this is definitely a pop genre style of music. This mainly targets young teens and also children with the use of a candy theme. Younger children would see the artist floating on candy floss which gives a young appeal. The overall pictures and theme of the digipak are photographs with a bit of design in the clouds. I would expect to see a very pink a girls cover in a pop digipak which is what katy's digipak conforms to.

Back of the digipak.


Usually in most digipaks they consist of the album tracks and bar code which has the digipak theme running through. Katy's digipak conforms to this. She uses the candy theme running through the back cover with candy like font writing which is pink and candy floss backdrop. The lettering of the tracks fits in with the pop genre as its very cute, girly and, pink.

Side of the digipak

The side picture of the digipak just presents a closeup picture of Katy on candy floss again representing the male gaze. This is to draw the attention of the eyes to her face and we are more like;y to buy the album as we feel connected to her. The side cover also conforms to the candy floss theme which is targeting the target audience.

Cd compartment

The CD compartment also continues the candy theme with the use of Katy making a cake. The black back drop is really effective here as it brings out the bright and girly colours of the cakes. The use of Katy making a cake here make her seem very sweet, Innocent and young which is representing her target audience. This cover will behind the CD holder, the CD holder is common in digipaks as it keeps the Cd secure, and yet is still lightweight. The CD's themselves also carry the candy theme with bright colours representing doughnuts. This again portrays the young sweet target audience.


I like this digipak. The theme of candy makes me feel young and that the genre is more to my taste. I also feel connected with the artist by the pictures on the front which make me feel I could connect with the lyrics of the song. This shows how the digipak is an important aspect for the sales of albums.