Performance, Narrative and Concept Music videos.

There are different types of music videos in the industry, here are the main 3 types:

Narrative Music video.

A narrative music video is basically a short movie with a song behind it. They often have stories behind them and little or no lip-syncing.

Paramore- The only exception

Bonnie Taylor - Total eclipse of the heart

Yolanda be cool - we no speak Americano

These are examples narrative music videos because there is no performance to it, but a story. There is no lip synchronising and there is no dancing or performing.

Performance music video

A performance music video has performance elements in it. This can include instruments or the main singer lip - syncing or dancing. It sows the artist in different settings such as gigs and studios.

An example of a performance music video is:

beyonce - single ladies

Biffy Clyro - Bubbles





Concept music videos.

Concept videos have become popular for music videos. These videos usually have theme to the song and can be series, humorous or both. The songs usually have humorous lyrics which are acted out and can contain lip - syncing. An Example of a concept music videos are:

boulevard of broken dreams - Green day

Steve archer (2004)

'' Often music videos will cut between a narrative and performance of the song by the band. in addition a carefully choreographed dance might be part of the artists performance or an extra aspect designed to aid visualisation and the 'repeatability' factor. Sometime the artists (especially the singer) will be a part of the story acting as a narrator and participant at the same time, but it is the lip-syncing close up and the miming of playing instruments that remains at the heart of music videos , as if to assure us that the band really can kick it.''