Bailey - Knock em out

Friday 19 November 2010

Challening or conforming to conventions of pop music video?

In most music videos such as those examples below the usual norm in music videos is to follow the man around and the male usually being the main protagonist. However my group and I want to challenge these conventions with the female being the main protagonist. We want to incorporate a feminist view that the women is in face in charge instead of the man. In modern society we women no longer have to rely on men to earn a living or support a family due to many social factors such as higher female employment and welfare benefits.



In our music video were going to have the male being rejected by the female and the boy basically chasing the girl in the whole video.

Conforming to music conventions:

50 cent - Candy shop, here the girls are all conforming to the stereotypical view of men being in power, they are using their sex appeal to seduce the male.


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