Audience and producer research

A text is usually associated with the content and genre. The key elements inside the text are referred to as paradigms and associate with costume, music etc. depending on the medium.
Audiences recognise these elements and bring expectations to the text. These paradigms are grouped through: iconography (signs and symbols), structure (How text is put together) and theme (issues and ideas).
Genre is important for both the audience and the producers.




Conformity to established conventions as it gives the audience what they want. As genres are established many people want a taste of what its’ like therefore more studios send out that same genre. However the audience soon get bored and loose interest as there is so much choice and repetition. An example of this boredom is through reality television shows with contestants, prizes, themes and iconography, the audience know what to expect and just get bored.
genre provides structure and form which allows creativity . Characteristics of genre are constantly changing to audience tastes as values change through time.