1) Rule of thirds
2) Framing
Framing is were we focus on an issue than a particular topic. Basically meaning that we lean our attention to events and place them withing a wider context of meaning. Framing is important as it can determine the outcome of how people perceive the object or issue.
3) composition
Composition is basically in simple terms how the elements of an image are arranged. Such as the image below. The camera is placed far back which makes the trees look extremely big and archy as you can see the whole composition, however if you were to take a picture close up the effect would be rather different.
4) Headroom
Headroom is the distance between the top of the subject to the frame. Leaving headroom gives a sense of space and context. Depending on how much room the person or object takes up determines how much headroom is left form the head to the frame. For example if the shot is taken close up the less head room is needed. Below is a diagram of amount of headroom needed for this mid closeup shot.
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